Playson, a creator of real money casino games located in Malta, has unveiled its new branding in advance of its presentation at the ICE London 2022 conference.

The new name of the company is “Bold Ambitions,” and it was chosen to reflect the company’s “bold ambitions.” According to the news release issued by the firm, the new design was developed with the intention of reflecting the “bold ambitions” that the company has for the future.

The casino game developer, which has operations in Canada as well as other countries like Malta, Italy, Spain, Sweden, the United Kingdom, and Romania, has a library of over 85 different titles and operates in all of these countries.


Playson casinos have established a new slot brand identity that it believes will be more appealing to its customer base in the future as a result of a series of internal reforms that included the updating of many procedures to coincide with the company’s aim of worldwide development. This also included the updating of numerous procedures to match with the company’s global expansion objective.

“As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business,” said Alex Ivshin, CEO of Playson. “We wanted to secure the company’s long-term future and so we could focus on continuing to build from a hugely successful period of international growth.” With this kind of step, we will be able to guarantee that we are in the best possible position to deliver more thrilling online casino games to the market.



Ivishin continues by saying that “This revitalized identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company.” As we prepare to participate at ICE 2022, we are looking forward to providing delegates with further information on our extensive plans.


“Many of our employees in Ukraine have been going through a really challenging period as of late. Despite the challenges they face, they are able to maintain a positive attitude, a high level of resilience, and a commitment to delivering high-quality goods, and this makes us really pleased. We are committed to maintaining our status as a close-knit team comprised of exceptional people who are eager to make forward with a massive undertaking that has been in the planning stages for a number of months.


Between April 12 and 14, one of the most important gambling industry trade events in the world, known as ICE, will take place in London. Playson, along with a large number of other gaming suppliers, operators, and partners, will be present at this event.

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